Google’s job is to provide it’s users with the most relevant results. If we want Google to put us in first place, we have to be relevant to its users (but it also needs to know what we offer, that we are important, etc. This is where optimization comes in)
There are two key aspects to optimizing your positioning on Google:
Here quality is measured in terms of the programming of the website, how fast it loads, etc.
Also, if you give clues to Google through elements in the programming code of your website (Title, H1 and subdomains), it will know what you work as and will show your website to people who search for terms similar to those in your website as it will be relevant to them.
For example, if you search for “Alquiler de barco” in Google, the first organic result that shows up is Nautal despite the fact that www.nautal.es doesn’t have “Alquiler de barcos” in the same. However, it does have the following coding elements:
Keep in mind that the programming elements (known as in-page) are only part of the positioning in Google, so we need do pay a lot of attention to how the information is disseminated (off-page).
What can you do to achieve a better positioning for your website?
- Create social network accounts (Facebook, Twitter, Instagram…) and use them widely
- Links from other strong domains. However, be careful that you don’t fall into the trap of getting lots of links to poor quality websites, because Google can then penalize you if they suspect that you are trying to deceive them
- Branded Search: if a lot of people search for your brand name on Google, it will think that the name is important and it will therefore position higher.
- How old is the domain: Google gives more weight to an older domain than a new one (provided that the old one hasn’t done unusual things in SEO).
How to determine the strength of a domain?
You can use internet tools to compare the strength of your own domain to your competitors (it is hard to get an exact number, but very easy to compare two different domains):
Google Web Masters ToolAnalyze the quality of the website programming (that there are no errors, etc.)
Analyze our positioning in search engines
Examine the amount of indexed words, search errors, etc.
Google AnalyticsAnalyze the volume of organic traffic we achieve for each keyword or landing page
Smallseotools Domain authority checkerSmallseotools Domain authority checker provides information from the authority on any domain. Authority means the relevance that Google can give it (reliability, quality, etc.)
Alexa.com, Semrush, Moz…Identify the degree of relevance of our website in relation to our competitors, their marketing strategies, etc.
Alexa.com gives information about the position or ranking of a website in relation to the rest of the websites in the world or in one country in particular.